Kinmemai is a health-inspired Japanese gourmet rice with enhanced taste and nutrition. With its launch to Singapore, Kinmemai needed a package redesign and a website that explains their patented technology and health benefits. With the revamped package design, Kinmemai is now sold in Asia, North America, and Europe.


Priscilla is a UI/UX designer based in Singapore with 5+ years of experience in digital design and design functionality. She is also a trained graphic designer with experiences in branding and packaging. In her free time, she likes to practice yoga, read up on user behavior, and have discussions with herself about how to solve problems with fantasy inventions.


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